If you’re a business owner that uses social media sites, the first thing you should do is download a basic social media tracking spreadsheet. This can be used to keep track of all of your current connections and allow you to see where the most exposure is occurring.
You can use it on Google Drive or Excel. Some people have successfully used it on MS-Word. It’s really a matter of choice, just make sure you’re using a spreadsheet application that you are comfortable with.
Another great feature that comes with this tracking sheet is a social network map. You can click on any link to zoom in on a section of your profile and get a very clear look at how your connections are using your links. For example, if you’re friends have pinned you as a “like” or a “friend”, they’ll see your profile on Facebook. With this feature, you can have a detailed look at the marketing efforts of your friends and/or contacts.
Don’t forget that there are some places on the internet that will help you promote the use of your spreadsheet. A great example of this is SocialBlade which has a free download that you can use for one year.
The overall goal of any social media tracking spreadsheet is to build a picture of where your best prospects are located. If you want to get the best results, you need to understand what your audience is looking for in your campaign.
Once you’ve created your social media tracking spreadsheet, be sure to send it out to everyone who you think needs it. This is so they can start to understand where their campaign is going. It might seem like the idea behind social media marketing is to be able to “fire up” everyone in your network to promote your business, but that is not true.
You’ll be able to reach a wider audience because you’ll know who they are who are most likely to purchase from you, rather than searching for new campaigns. Having a solid plan in place can make all the difference in reaching your goals.
If you’re not familiar with how to track where your campaign is going, then I would definitely recommend purchasing a proven marketing guide and teach you how to create a successful social media campaign. If you’re ready to jump on the bandwagon and let others follow you, why not give social media tracking a try?
